google-site-verification=Ez7PUh6LE_UJOCn0IWJyvl6lwGA6evKOth1PNaIl4Iw
top of page

Services

Helping independent artists build clearer social media strategies, stronger release campaigns, and more consistent artist brands.

Image by Brett Jordan

Social Media Strategy

A clear content plan for independent artists who want to show up consistently without guessing what to post. We focus on platform strategy, content ideas, captions, audience engagement, and simple ways to track what is working. 

  • Instagram Strategy

  • TikTok/ Reels planning

  • Content calendars

  • Caption direction

  • Audience growth

  • Analytics review

Release Strategy

A release plan built to help artists create momentum before, during, and after a song or project drops. We map out content, timing, messaging, audience engagement, and promotion so the rollout feels focused instead of rushed.

  • Release planning

  • Content rollout ideas

  • Fan engagement strategy

  • Promotional planning

  • Platform optimization

  • Release Calendar

Business Presentation Scene
Image by Slidebean

Artist Branding &
Creative Direction

Helping artists build a stronger identity through visuals, messaging, and content that connects with their audience.

  • Brand Identity

  • Content aesthetics

  • Social Media Visuals

  • Creative direction

  • Audience positioning

Artist Development Consulting

Guidance for independent artists who want clearer direction around their brand, audience, content, releases, and long-term growth. This is for artists who need strategy, structure, and honest feedback.

  • Career Strategy

  • Audience growth

  • Music marketing guidance

  • Release planning

  • Industry insight

Image by Kyle Glenn

Want music marketing tips?

Join the list for practical notes on content, releases and artist development

Thanks for joining. You're on the list.

Let's Work Together

 

© 2026 Steve Henao. All Rights Reserved.

 

bottom of page