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A dedicated agency for musicians and bands.
Music Marketing Notes


Music Marketing for Independent Artists: What to Fix Before You Spend Money
A lot of independent artists reach a point where they know they need help. The music is moving. The songs are getting better. The brand is starting to take shape. But the marketing still feels confusing. So the next thought is usually: "Should I spend money on music marketing?" That is a fair question. But before you pay for ads, hire a manager, bring in a publicist, or book a bigger campaign, it helps to make sure the foundation is clear first. Because music marketing for in
Steve Henao
Jun 245 min read


Music Marketing Strategy for Independent Artists Before a Manager
A lot of indie artists get to a point where they feel stuck and think, "I need a manager." When you are writing music, recording, posting, planning releases, and trying to grow online, it can feel overwhelming for one person. But the truth is, many indie artists don't need a manager first. They need a clearer marketing strategy for their music. A music marketing strategy for independent artists gives that direction before a manager steps in. The traditional manager role is de
Steve Henao
Jun 24 min read


Who Owns the Song? Why Every Band Needs a Band Agreement
Learn why every band should have a band agreement and split sheet before recording music. This blog breaks down songwriting splits, publishing ownership, master ownership, music royalties, and how independent artists can protect themselves before money, streams, and success create problems within the band.
Steve Henao
May 213 min read
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