A dedicated agency for musicians and bands.
Built for Independent Artists Who Need a Clearer Plan
Hey Now Music Marketing was created by Steve Henao to help independent artists build clearer strategies around content, releases, branding, and organic fan growth.
Many artists do not need more pressure or random posting. They need a practical marketing strategy they can actually follow, so their music, message, social media, and next steps feel more connected.
How It Works
Clarify Your Artist Brand & Goals
We start by identifying your sound, audience, visual identity, and long-term vision. Together, we define clear goals that match where you are in your music career right now.
Build Your Content & Release Strategy
Next, we create a practical marketing strategy around your music releases, social media content, branding, and fan growth — designed specifically for independent artists.
Follow a Plan That Actually Works
You’ll walk away with a clear action plan you can realistically follow without feeling overwhelmed. No fluff. Just focused strategy built to help you grow consistently and build momentum over time.
What I Help With
Social Media
Strategy
I help independent artists build a clear social media plan around their music, audience, and goals. We define what to post, how often to show up, what stories to tell, and how each platform can support long-term fan growth.
Release Campaigns
I help artists plan smarter rollouts before, during, and after a release. From content ideas and captions to promotional timing and audience engagement, the goal is to build momentum without making the campaign feel forced or generic.
Branding &
Content
I help artists shape a stronger creative identity across visuals, messaging, and content. This includes clarifying your tone, aesthetic, story, and online presence so your marketing feels authentic and connected to the music.