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Streams
don’t pay.
Real fans do.

Stop chasing followers and start building an audience that shows up.

Digital Display CDJ
Crazy crowd
Live Music city lights

Music Marketing for
Indie Artists

Hey Now Music Marketing 

Practical music marketing built around the artist, the music, and your fan base.

Services

Artist & Brand Development

Release Strategy

Content Planning

Fan
Growth

7 Signs Your Music Marketing Needs a Fan Path

The free guide for artists who want to grow a supportive audience.

HeyNowSteve

Meet Your Human

Steve Henao

(Pronounced "Hey Now")

I’m an artist and former music manager who knows how confusing music marketing can feel when you’re trying to do everything yourself.

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What To Expect

simple step by step process to real fan growth.

Image by Justin Morgan.avif

Artist Clarity Audit

View the full picture including your visuals, messaging, and online presence, to uncover what’s working and what's not.

Image by Erik Mclean.avif

Artist Identity

Define your story, personality, messaging, and visual direction behind your music - so your marketing  feels cohesive and unmistakably you.

Image by dlxmedia.hu

Content Planning 

Start creating with purpose. Get the promo strategy to create content that builds a fan base and attracts followers.

Image by Tomi Prasetyo

Release Plans

 Get a clear timeline and next steps designed to build momentum before, during, and after release day.

enthusiastic-crowd-enjoys-the-energetic-concert-2026-01-09-08-25-40-utc.jpg

Sustainable Momentum

 Build a marketing rhythm around your promotions and fan relationships that creates steady, meaningful growth over time, not quick likes that disappear.

Image by Manuel Sardo

Artist Advisory

Work directly 1:1 with Steve Henao for monthly strategy, performance review, release planning, EPK support, email direction, and next-step priorities.

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